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Michelle Brandon
Inside Perspectives
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United States
New York City
New York
New York, NY

New Website Guide for Spanish artists

by Michelle Brandon
October 8, 2012
New York, NY
Spain Culture New York-Consulate General of Spain, launches new guide on Website: How to Make It

HOW TO MAKE IT is an online guide addressed to Spanish cultural professionals seeking to pursue projects or advance their careers in New York.

The documents available describe the main components of the arts sector in the New York area and offer critical information on its infrastructure and services. It serves as an introduction to discipline-specific guides on architecture and design, film, gastronomy, literature, humanities and science, music, performing arts and visual arts, which are also available online. These guides are informational tools that will serve as starting points for career exploration and cultural exchange.

The team behind the contents of this guide is made of immigrant professionals who moved to New York City years ago and developed their professional careers in the areas they are discussing in their documents. Each of them structured the information based on what was helpful for them when they first arrived to the city, but they also extend it to include recent developments in each of the sectors that they consider important to know.

The How to Make It online guides seek to respond to the increasing demand of information that Spanish artists are requesting from the Consulate General of Spain, to provide complete and consistent information in a systematic way to guide artists in their first incursions into the arts in New York City, and to offer a starting point for artists as they begin exploring what may work best for them and their goals.

The names and the bios of the people behind this project are:

Executive Editor, How to Make it, Javier Iturralde de Bracamonte
Managing Editor, How to Make it- Cecilia Garcia
Project Manager, Spain Culture New York- Consulate General of Spain in New York- Águeda Sanfiz

General Context- Javier Iturralde de Bracamonte
Performing Arts- Nanda Abella, Actress,
Music and Film -Cecilia Garcia - Writer
Architecture & Fashion-Anna Giralt - Journalist and Gabriela Hodara - Architect
Culinary arts-Ximena Torres - Chef / TV Presenter
Visual Arts- Jodie Dinapoli y Javier Iturralde de Bracamonte


- Nanda Abella is an Argentine actress and Spanish translator/editor living in New York. She holds a Master's degree in International Relations from Sciences Po Paris.

- Jodie Dinapoli is the Director of Programs at the New York-based nonprofit arts organization No Longer Empty. She earned a Masters Degree in Art History from the University of Valencia, Spain, as well as experience in the Museum of Modern Art (MoMA) and PS1 in New York. Jodie has curated exhibitions at The Insituto Cervantes in New York, The Art Museum of the Americas in Washington D.C and the University of Maryland.

- Cecilia Garcia is a Creative Writer currently living in New York. Originally from Montevideo, Uruguay, she has collaborated in Film, TV and music endeavors for companies such as Salado Media, Loog Guitars and The Line Between, among others. You may currently find her writing the next post on her music blog ,discoveringoldmusic.

- Anna Giralt is a Spanish journalist and communications professional established in the U.S. since 2008. Specialized in fashion and culture, she is the New York writer for Vogue México & Latin América, Smoda Magazine (El País) and the German Press Agency.

- Gabriela Hodara is a Uruguayan Architect working in New York since 2006. She is currently studying a Master of Science in Real Estate Finance and Investment at NYU.

- Javier Iturralde de Bracamonte
Strategy and marketing analyst for the arts industry. Currently he is developing his own business, a consulting firm for cultural organizations and businesses. Some of the organizations he is currently working with includes The Bronx Museum of the Arts, Groundswell Mural Project, Embassy of Spain in the USA, Art Fair of Modern and Contemporary Latin American Art (PINTA), People´s Revolution, et alia. Visiting professor and lectured from 2010 to the date in the postgraduate arts management program at the Polytechnic University of Valencia.

- Ximena Torres is a celebrity chef and sommelier from Montevideo, Uruguay. She specialized in artisan chocolate making at ChocoVic and Solé Graells in Barcelona, Spain. She currently hosts a cooking show, La receta perfecta (The Perfect Recipe), which airs daily on TV channel La Tele.

Discipline specific guides may be found in the following locations:

General Context:

Architecture and Design


Academy and Literature


Performing Arts

Culinary Arts

Visual Arts


Spain Culture New York is the Cultural Office of the Consulate General of Spain in New York City and belongs to Spain Arts & Culture: the network of organizations supporting Spain's culture and language in the US. This network promotes culture and art, and strives to strengthen bilateral cultural, artistic and academic exchanges.

This cultural network also presents many arts programs - featuring dance, music, visual arts, literature, humanities, architecture, and design - in a variety of venues, also in collaboration with relevant American entities throughout the country.
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